Monday, March 8, 2010

Tinker Tailor Project

Japanese brand Edwin has a great little thing going on: the Tinker Tailor project. Here's what they say about it:

'In the pursuit of the perfect denim wash Edwin will embark on a project spanning 12 months that will see modern day society's Tinkers to urban Soldiers live and breathe in their Edwin's.

Edwin reconnaissance staff will be diarising the ‘wear evolution’ through visual mediums from the Photograph to the Blog, giving the public access to the project and its prominent protagonists.

Selected Edwin styles worn by our army of individuals, specifically chosen for their diversity and ‘stand out’ qualities, will be featured with regular updates, thereby cataloguing the chosen ones lifestyles in a pair of Edwin jeans.'

Sounds sweet! Keep an eye on the blog:

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